GenPrime Fertility Featured on CNA 938: Empathy in Fertility Care
Why Fertility Care Needs Empathy — Not Just Medicine
Insights from CNA 938’s Wellness Hour
Fertility has become an increasingly important part of how people think about health, timing, and life planning. It intersects with careers, relationships, finances, and evolving ideas of family — yet fertility care is still often approached only when challenges arise.
In a recent episode of CNA 938’s Wellness Hour, Margaret Wang, founder and CEO of GenPrime Fertility and global reproductive health platform Rhea Fertility, shared perspectives on why fertility care should be understood not only as a medical process but also as a deeply human experience.
Fertility as a Continuum
Fertility is frequently framed as a single goal: becoming pregnant. However, fertility wellness extends beyond that moment.
At GenPrime, fertility is viewed as a continuum — beginning with awareness and education, extending through diagnostics and fertility preservation, and continuing through assisted reproductive care and long-term reproductive health. This perspective recognises that understanding reproductive health earlier can support more informed decision-making later, without assuming fixed timelines or outcomes.
Fertility wellness, in this sense, is closely connected to overall wellbeing. It includes physical health, emotional readiness, and access to reliable information at different stages of life.
The Emotional Dimension of Fertility Care
While fertility care involves clinical assessments and medical protocols, the emotional dimension is often understated.
During the conversation, Margaret reflected on her own experience freezing her eggs across different healthcare systems. Despite having gone through the process before and working in the fertility space, she described how unexpected findings during routine checks could still feel unsettling.
Her experience reflects a reality shared by many individuals: fertility journeys often involve uncertainty, vulnerability, and emotional strain. These experiences are not eliminated by knowledge alone.
Designing Care Around the Patient Experience
Traditional fertility care models have often focused on individual procedures rather than the full experience of the patient. This can result in fragmented care, with individuals coordinating appointments, information, and support across multiple providers.
GenPrime’s care model aims to bring together medical consultations, diagnostics, and supportive services within a single ecosystem across its clinics in Asia and the United States. Attention is also given to the physical environments in which care takes place, recognising that many individuals arrive feeling anxious or emotionally fatigued.
Care environments are designed to feel calm and welcoming, acknowledging the emotional context in which fertility-related decisions are often made.
Supporting Individuals Through Uncertainty
One of the most challenging aspects of fertility care is the absence of guarantees. Medical interventions can offer possibilities, but outcomes are never assured.
During the interview, the importance of transparency and communication was emphasized—particularly when discussing complex decisions, unsuccessful treatment cycles, or limited options. Support in these moments involves providing clear information and ensuring individuals feel informed and accompanied throughout the process.
Technology as Part of Care Delivery
Advances in reproductive medicine and technology continue to shape fertility care. Through Rhea Labs, GenPrime integrates data-assisted tools, including AI-supported assessment software, into clinical workflows.
These technologies are used to support clinical evaluation and decision-making alongside the expertise of embryologists and clinicians. They are positioned as tools that provide additional inputs rather than substitutes for professional judgment.
Clear communication remains essential, particularly when discussing technical information during emotionally sensitive moments.
Cultural Context and Open Dialogue
Across many cultures, fertility remains a sensitive topic. Social expectations, stigma, and personal considerations can influence how and when individuals seek information or support.
Public conversations, such as those on national radio, play a role in normalising discussions around fertility. By sharing experiences and perspectives, these conversations help create space for awareness, education, and understanding.
The Role of Early Awareness
A recurring theme from the discussion was the value of early awareness. Understanding reproductive health through routine medical conversations and appropriate testing can provide information that supports long-term planning.
This approach is not about predicting outcomes but about equipping individuals with knowledge to reflect on their options in ways that align with their personal circumstances.
Reframing Fertility Care
Fertility care involves more than clinical treatment alone. It encompasses education, emotional support, and thoughtful communication at moments that matter.
As shared on The Wellness Hour, empathy is not separate from medicine — it is part of how care is experienced. Recognising the human dimensions of fertility journeys allows care models to better reflect the realities individuals face as they navigate deeply personal decisions.
To learn more about fertility-related topics and GenPrime’s approach to fertility care, visit genprime.com.
The perspectives shared here were discussed in a CNA 938 Wellness Hour episode. The full conversation can be accessed here: